Case Study
MVBMS
Case Study: MVBMS EuroRSCG
Messner Vetere Berger McNamee Schmetterer EuroRSCG
Making the Outstanding Stand Out
How does a world-class agency with a reputation for brilliant advertising keep its website up-to-date when it needs to be focused on its clients? It becomes the client.
Working in close partnership with MVBMS, Blue Iceberg assumed maintenance for the site and implemented a strategic evolution for MVBMS.com to highlight the agency while showcasing the brands it is responsible for building. Client microsites featuring integrated ad campaigns were strengthened and new sections created to advance MVBMS' business:
- Innovative promotional and product launch programs were translated for use on the web;
- Brain Food videos showcased partners as industry thought-leaders;
- A dedicated recruiting section attracted the industry's best and brightest while reducing search costs;
- An online Press Room leveraged the agency's publicity efforts.
With over 1,000 pages, parallel HTML and Flash versions, and extensive use of rich media content, MVBMS.com was a complex website, but in the words of the system administrator, the programming and technology we used made it run "smooth as silk".
The relationship between Blue Iceberg and MVBMS became so seamless that website updates could occur as ad campaigns unrolled in the media.
When EuroRSCG merged its North American agencies to form EuroRSCG MVBMS Partners, Blue Iceberg conducted a management audit of the partner agencies' websites to ensure that their messages were consistent with the new Integrated Business Unit concept and to ensure that they contributed to achieving the strategic goals of the MVBMS Partners integration.