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Snapshot

The Elisabeth Morrow School

For discriminating parents who value a rigorous but nurturing education, The Elisabeth Morrow School has an exceptional offering. Blue Iceberg created a website which conveyed the school's ambience, highlighted the students' classroom projects, and made the admissions process easier for applicant and administration alike. We captured the school's identity so precisely for the web, that we've been engaged to unroll it in their printed materials, in their recruitment ads and in their direct marketing efforts.

Before, during and after launch, how do you ensure an integrated marketing message, both online and offline?


Creation of a website is just the tip of the iceberg. We help ensure a successful website implementation by:
- Giving visitors a reason to visit.
- Marketing the site actively online.
- Driving visitors to the site with offline marketing programs.

We accomplish this through such enhancements as:
- Identity development and online branding
- Search engine positioning and optimization
- Pre- and post-launch awareness campaigns
- Customer loyalty and opt-in marketing programs
- E-mail marketing
- Online Surveys

We also help clients with Marketing, Sales and Public Relations support with such initiatives as:
- Product websites and brand microsites
- Promotional websites
- Online press rooms
- Permission marketing e-mail and html e-mail campaigns for business to business and business to consumer marketing
- Interactive training, e-learning, and interactive multimedia
- Internet-based crisis management

To map out a plan for integrating your web presence with your marketing strategy, contact us.