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Youniquely4U
Youniquely4U
Youniquely4U, a first-of-its kind library marketing system from the Patron Services Division of Checkpoint Systems, Inc., helps librarians connect with patrons, attract and promote local programming, and develop relationships with community partners.
Working with Checkpoint, Blue Iceberg created a ground-breaking web platform which offers an easy-to-use web-based toolkit to help non-technical staff organize and promote library programs, recommendations and resources around the library's own collections. Youniquely4U then helps deliver information, expertise and rewards to patrons just when they would like to hear them the most: when they're interested in a particular topic, activity or source of information.
Blue Iceberg's agile development approach allowed the project to progress while responding to changing parameters based on new needs and marketplace intelligence. The result was that, in spite of an aggressive timeline, Checkpoint's Patron Services Division was able to achieve its objectives in the very first year of the new product launch.