Kozy Shack®, America's #1 brand of rice pudding and a category leader in refrigerated desserts, needed to overhaul and rationalize the proliferation of websites of its growing businesses. Separate sites had evolved for the two brands, Kozy Shack® all natural puddings and Kozy Shack By Request® for special dietary needs. Several new brands were getting ready to launch. Foodservice needed a website to promote its institutional products. And Human Resources needed a stronger corporate presentation to help with recruiting.
Blue Iceberg re-architected the information and created a look and feel that positions the family-owned company as warm and friendly, but sophisticated in its use of state-of-the-art production technology. The new site allows for growth and includes dynamically-driven product and nutritional information, mouth-watering recipes, a store locator, broker locator and company information, while showcasing the company's expanding line of puddings and refrigerated desserts and snacks.