Leadership

With a rich background in consumer packaged goods, pharma and manufacturing and now as internet veterans, Richard Cacciato and Natalie Yates lead an interdisciplinary team that includes experts in strategy, messaging, design, technology, usability, search and media.

Richard Cacciato

Partner and Chief Strategist

Richard is a founding partner of Blue Iceberg and leads the creation of digital marketing strategies which engage consumers with highly relevant experiences that drive business results. He began his career with Procter & Gamble, where he was responsible for financial control of six major brands for P&G Italy and led the European rollout of the Camay Bath and Shower Foam line. After moving to New York he joined Bristol-Myers Squibb in Strategic Planning and Licensing and Acquisitions, then in Brand Management on Excedrin, the flagship $125+ million analgesic brand. Subsequently Richard was VP of Marketing and Sales for Yates Furniture Systems, a national manufacturer of contract office furniture, and led the development of their award-winning website in 1996. He is past Chairman of the New York chapter of the Procter & Gamble Alumni Association. Richard is fluent in Italian, French and German, and received a BA from Yale and an MBA from Columbia Business School.

Natalie Yates

Partner and Executive Producer

Natalie is a founding partner and oversees the management of Blue Iceberg's projects and client relationships. Her extensive prior experience in general management imparts a pragmatic, results-oriented approach to client engagements where she loves to develop strategies and solutions that integrate digital into the business process. Natalie began her career in a family-owned manufacturing business. Starting off in purchasing, she quickly rose to general management before leading a management buyout to form Yates Furniture Systems, a national designer and manufacturer of contract office furniture. Natalie is fluent in French and German. She received her BA from Yale and has been a nationally-ranked squash player.

Alison Segura

Creative Director

As Interactive Creative Director at Blue Iceberg, Alison guides the visual side of digital and interactive initiatives. Her previous experience includes work as Web Creative Director at Institutional Investor, where she oversaw online marketing design for over 20 company editorial and sales websites. Alison has also worked for the interactive agencies, Etensity, Comvision and Kathoderay Media, covering clients in a wide range of industries including consumer products, investment banking, pharmaceutical, e-commerce and entertainment. Alison received a BA from Princeton and an MFA from Parsons School of Design.

Christopher Brady

Senior Developer

As Senior Developer at Blue Iceberg, Chris is responsible for overseeing web development operations, including integration, web application development, project build-out and testing. Chris leads Blue Iceberg’s development projects, including custom content management systems, web applications, e-commerce sites, CRM platforms, and social networking sites. Before coming to Blue Iceberg, Chris was Production Manager at online marketing firm Innovation Ads, where he oversaw the development of online lead generation campaigns. Chris received a BS in Computer Science from Manhattan College.


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