Richard Cacciato

Partner & Chief Strategist

Richard is a founding partner of Blue Iceberg and leads the creation of digital marketing strategies which engage consumers with highly relevant experiences that drive business results. He began his career with Procter & Gamble, where he was responsible for financial control of six major brands for P&G Italy and led the European rollout of the Camay Bath and Shower Foam line. After moving to New York he joined Bristol-Myers Squibb in Strategic Planning and Licensing and Acquisitions, then in Brand Management on Excedrin, the flagship $125+ million analgesic brand. Subsequently Richard was VP of Marketing and Sales for Yates Furniture Systems, a national manufacturer of contract office furniture, and led the development of their award-winning website in 1996. He is past Chairman of the New York chapter of the Procter & Gamble Alumni Association. Richard is fluent in Italian, French and German, and received a BA from Yale and an MBA from Columbia Business School.