Laura Eiman, Creator and CEO of PicPads

In 2005, I started PicPads, custom photo notepads made using your favorite photo, as a web-based business. After some clever PR and some beginner's luck, in its first two years PicPads had been highlighted in 8 national magazines including Oprah and Rachel Ray had chosen PicPads as one of her top 10 holiday gifts on her morning TV show.

But luck isn't a strategy. When the press died down, we faced two big problems: our rate of new customer growth slowed and sales had begun to drop.

PicPads business was built with creative and production people. We lacked marketing experience. We lost time, money and confidence on various agencies and consultants until I was introduced to Blue Iceberg. My team met with Richard and Natalie, and right away we noticed that they were different from other agencies. They thoroughly examined all aspects of the business. I knew Blue Iceberg was the agency we were looking for.

Blue Iceberg first recommended restructuring the PicPads website that we had outgrown, product updates were hard to do and error-prone. In the process, they made the site search engine friendly and simplified the ordering process. Now we're experiencing much higher conversion rates, the volume of daily orders and the average order size are both growing and sales are more profitable. They next conceived and executed dynamic, innovative marketing programs and the business has taken off. Sales have doubled and we're on a fast track to take PicPads to the next level.

Throughout the process, Blue Iceberg cared about PicPads as if it were their own company. This is how dedicated they are and that's really rare.

Laura Eiman
CEO, PicPads

Read the PicPads Case Study to learn more about what Blue Iceberg has done for PicPads.